Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
152D4D
RGB
21, 45, 77
HSL
214, 57%, 19%
HSB
214, 73%, 30%
CMYK
73, 42, 0, 70
LAB
18, 0, -23
LCH
18, 23, 270
OKLCH
0.30, 0.07, 256
XYZ
3, 3, 7
LUV
18, -8, -24
HWB
214, 8%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.