Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15364F
RGB
21, 54, 79
HSL
206, 58%, 20%
HSB
206, 73%, 31%
CMYK
73, 32, 0, 69
LAB
21, -5, -19
LCH
21, 20, 255
OKLCH
0.32, 0.06, 244
XYZ
3, 3, 8
LUV
21, -11, -21
HWB
206, 8%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.