Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
153769
RGB
21, 55, 105
HSL
216, 67%, 25%
HSB
216, 80%, 41%
CMYK
80, 48, 0, 59
LAB
23, 3, -33
LCH
23, 34, 275
OKLCH
0.34, 0.10, 258
XYZ
4, 4, 14
LUV
23, -11, -39
HWB
216, 8%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.