Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15395B
RGB
21, 57, 91
HSL
209, 63%, 22%
HSB
209, 77%, 36%
CMYK
77, 37, 0, 64
LAB
23, -3, -25
LCH
23, 25, 263
OKLCH
0.34, 0.07, 250
XYZ
4, 4, 10
LUV
23, -12, -28
HWB
209, 8%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.