Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
153A52
RGB
21, 58, 82
HSL
204, 59%, 20%
HSB
204, 74%, 32%
CMYK
74, 29, 0, 68
LAB
23, -7, -19
LCH
23, 20, 250
OKLCH
0.33, 0.06, 240
XYZ
3, 4, 9
LUV
23, -12, -21
HWB
204, 8%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.