Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154062
RGB
21, 64, 98
HSL
206, 65%, 23%
HSB
206, 79%, 38%
CMYK
79, 35, 0, 62
LAB
26, -5, -25
LCH
26, 25, 258
OKLCH
0.36, 0.08, 246
XYZ
4, 5, 12
LUV
26, -14, -29
HWB
206, 8%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.