Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15414D
RGB
21, 65, 77
HSL
193, 57%, 19%
HSB
193, 73%, 30%
CMYK
73, 16, 0, 70
LAB
25, -12, -12
LCH
25, 17, 224
OKLCH
0.35, 0.05, 219
XYZ
4, 4, 8
LUV
25, -15, -13
HWB
193, 8%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.