Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15415A
RGB
21, 65, 90
HSL
202, 62%, 22%
HSB
202, 77%, 35%
CMYK
77, 28, 0, 65
LAB
25, -8, -20
LCH
25, 21, 247
OKLCH
0.36, 0.06, 238
XYZ
4, 5, 10
LUV
25, -15, -23
HWB
202, 8%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.