Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15424B
RGB
21, 66, 75
HSL
190, 56%, 19%
HSB
190, 72%, 29%
CMYK
72, 12, 0, 71
LAB
25, -13, -10
LCH
25, 17, 218
OKLCH
0.35, 0.05, 213
XYZ
4, 5, 7
LUV
25, -16, -10
HWB
190, 8%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.