Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15435F
RGB
21, 67, 95
HSL
203, 64%, 23%
HSB
203, 78%, 37%
CMYK
78, 29, 0, 63
LAB
26, -8, -21
LCH
26, 23, 250
OKLCH
0.37, 0.07, 240
XYZ
4, 5, 12
LUV
26, -15, -25
HWB
203, 8%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.