Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154666
RGB
21, 70, 102
HSL
204, 66%, 24%
HSB
204, 79%, 40%
CMYK
79, 31, 0, 60
LAB
28, -7, -24
LCH
28, 25, 253
OKLCH
0.38, 0.08, 242
XYZ
5, 5, 13
LUV
28, -16, -29
HWB
204, 8%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.