Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154668
RGB
21, 70, 104
HSL
205, 66%, 25%
HSB
205, 80%, 41%
CMYK
80, 33, 0, 59
LAB
28, -7, -25
LCH
28, 26, 255
OKLCH
0.38, 0.08, 243
XYZ
5, 6, 14
LUV
28, -16, -30
HWB
205, 8%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.