Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154B70
RGB
21, 75, 112
HSL
204, 68%, 26%
HSB
204, 81%, 44%
CMYK
81, 33, 0, 56
LAB
30, -7, -27
LCH
30, 28, 255
OKLCH
0.40, 0.08, 243
XYZ
6, 6, 16
LUV
30, -17, -34
HWB
204, 8%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.