Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154B7C
RGB
21, 75, 124
HSL
209, 71%, 28%
HSB
209, 83%, 49%
CMYK
83, 40, 0, 51
LAB
30, -3, -33
LCH
30, 34, 265
OKLCH
0.40, 0.10, 250
XYZ
6, 7, 20
LUV
30, -17, -43
HWB
209, 8%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.