Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154D64
RGB
21, 77, 100
HSL
197, 65%, 24%
HSB
197, 79%, 39%
CMYK
79, 23, 0, 61
LAB
30, -12, -19
LCH
30, 22, 238
OKLCH
0.40, 0.07, 230
XYZ
5, 6, 13
LUV
30, -19, -23
HWB
197, 8%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.