Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154E7D
RGB
21, 78, 125
HSL
207, 71%, 29%
HSB
207, 83%, 49%
CMYK
83, 38, 0, 51
LAB
32, -5, -32
LCH
32, 33, 262
OKLCH
0.41, 0.10, 248
XYZ
7, 7, 20
LUV
32, -18, -42
HWB
207, 8%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.