Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154E90
RGB
21, 78, 144
HSL
212, 75%, 32%
HSB
212, 85%, 56%
CMYK
85, 46, 0, 44
LAB
33, 2, -42
LCH
33, 42, 273
OKLCH
0.43, 0.12, 255
XYZ
8, 8, 27
LUV
33, -17, -56
HWB
212, 8%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.