Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1551AE
RGB
21, 81, 174
HSL
216, 78%, 38%
HSB
216, 88%, 68%
CMYK
88, 53, 0, 32
LAB
35, 10, -56
LCH
35, 57, 281
OKLCH
0.46, 0.16, 260
XYZ
11, 9, 41
LUV
35, -17, -76
HWB
216, 8%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.