Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
155377
RGB
21, 83, 119
HSL
202, 70%, 27%
HSB
202, 82%, 47%
CMYK
82, 30, 0, 53
LAB
33, -9, -26
LCH
33, 28, 251
OKLCH
0.42, 0.09, 240
XYZ
7, 8, 19
LUV
33, -20, -34
HWB
202, 8%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.