Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1556AE
RGB
21, 86, 174
HSL
215, 78%, 38%
HSB
215, 88%, 68%
CMYK
88, 51, 0, 32
LAB
37, 7, -54
LCH
37, 54, 278
OKLCH
0.47, 0.15, 258
XYZ
11, 10, 41
LUV
37, -18, -74
HWB
215, 8%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.