Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1571CF
RGB
21, 113, 207
HSL
210, 82%, 45%
HSB
210, 90%, 81%
CMYK
90, 45, 0, 19
LAB
47, 2, -57
LCH
47, 57, 272
OKLCH
0.55, 0.17, 254
XYZ
17, 16, 61
LUV
47, -25, -84
HWB
210, 8%, 19%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.