Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
157CCF
RGB
21, 124, 207
HSL
207, 82%, 45%
HSB
207, 90%, 81%
CMYK
90, 40, 0, 19
LAB
50, -4, -51
LCH
50, 52, 266
OKLCH
0.58, 0.15, 250
XYZ
19, 19, 62
LUV
50, -29, -77
HWB
207, 8%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.