Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1588C8
RGB
21, 136, 200
HSL
201, 81%, 43%
HSB
201, 90%, 78%
CMYK
89, 32, 0, 22
LAB
53, -13, -42
LCH
53, 44, 253
OKLCH
0.60, 0.13, 241
XYZ
20, 22, 58
LUV
53, -33, -62
HWB
201, 8%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.