Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
159EE4
RGB
21, 158, 228
HSL
200, 83%, 49%
HSB
200, 91%, 89%
CMYK
91, 31, 0, 11
LAB
61, -15, -46
LCH
61, 48, 251
OKLCH
0.67, 0.15, 240
XYZ
27, 30, 78
LUV
61, -39, -69
HWB
200, 8%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.