Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
162D43
RGB
22, 45, 67
HSL
209, 51%, 17%
HSB
209, 67%, 26%
CMYK
67, 33, 0, 74
LAB
17, -3, -17
LCH
17, 17, 259
OKLCH
0.29, 0.05, 249
XYZ
2, 2, 6
LUV
17, -8, -17
HWB
209, 9%, 74%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.