Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
163347
RGB
22, 51, 71
HSL
204, 53%, 18%
HSB
204, 69%, 28%
CMYK
69, 28, 0, 72
LAB
20, -6, -16
LCH
20, 17, 250
OKLCH
0.31, 0.05, 241
XYZ
3, 3, 6
LUV
20, -10, -17
HWB
204, 9%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.