Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
16366A
RGB
22, 54, 106
HSL
217, 66%, 25%
HSB
217, 79%, 42%
CMYK
79, 49, 0, 58
LAB
23, 4, -34
LCH
23, 35, 277
OKLCH
0.34, 0.10, 260
XYZ
4, 4, 14
LUV
23, -10, -40
HWB
217, 9%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.