Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
163753
RGB
22, 55, 83
HSL
208, 58%, 21%
HSB
208, 73%, 33%
CMYK
73, 34, 0, 67
LAB
22, -4, -21
LCH
22, 21, 258
OKLCH
0.33, 0.06, 247
XYZ
3, 4, 9
LUV
22, -11, -23
HWB
208, 9%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.