Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164176
RGB
22, 65, 118
HSL
213, 69%, 27%
HSB
213, 81%, 46%
CMYK
81, 45, 0, 54
LAB
27, 1, -35
LCH
27, 35, 272
OKLCH
0.38, 0.10, 256
XYZ
5, 5, 18
LUV
27, -14, -44
HWB
213, 9%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.