Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
16477B
RGB
22, 71, 123
HSL
211, 70%, 28%
HSB
211, 82%, 48%
CMYK
82, 42, 0, 52
LAB
29, -1, -35
LCH
29, 35, 269
OKLCH
0.39, 0.10, 253
XYZ
6, 6, 20
LUV
29, -15, -44
HWB
211, 9%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.