Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164983
RGB
22, 73, 131
HSL
212, 71%, 30%
HSB
212, 83%, 51%
CMYK
83, 44, 0, 49
LAB
30, 1, -38
LCH
30, 38, 271
OKLCH
0.40, 0.11, 255
XYZ
7, 7, 22
LUV
30, -16, -49
HWB
212, 9%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.