Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164D65
RGB
22, 77, 101
HSL
198, 64%, 24%
HSB
198, 78%, 40%
CMYK
78, 24, 0, 60
LAB
30, -12, -20
LCH
30, 23, 239
OKLCH
0.40, 0.07, 231
XYZ
5, 6, 13
LUV
30, -18, -23
HWB
198, 9%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.