Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164EA0
RGB
22, 78, 160
HSL
216, 76%, 36%
HSB
216, 86%, 63%
CMYK
86, 51, 0, 37
LAB
34, 8, -50
LCH
34, 51, 278
OKLCH
0.44, 0.15, 259
XYZ
9, 8, 34
LUV
34, -16, -68
HWB
216, 9%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.