Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
165D63
RGB
22, 93, 99
HSL
185, 64%, 24%
HSB
185, 78%, 39%
CMYK
78, 6, 0, 61
LAB
36, -20, -10
LCH
36, 23, 206
OKLCH
0.44, 0.07, 203
XYZ
6, 9, 13
LUV
36, -25, -10
HWB
185, 9%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.