Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
165D9D
RGB
22, 93, 157
HSL
208, 75%, 35%
HSB
208, 86%, 62%
CMYK
86, 41, 0, 38
LAB
38, -3, -42
LCH
38, 42, 266
OKLCH
0.47, 0.12, 251
XYZ
10, 10, 33
LUV
38, -21, -58
HWB
208, 9%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.