Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
165DCA
RGB
22, 93, 202
HSL
216, 80%, 44%
HSB
216, 89%, 79%
CMYK
89, 54, 0, 21
LAB
41, 13, -64
LCH
41, 65, 281
OKLCH
0.50, 0.18, 260
XYZ
15, 12, 57
LUV
41, -20, -90
HWB
216, 9%, 21%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.