Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
165F69
RGB
22, 95, 105
HSL
187, 65%, 25%
HSB
187, 79%, 41%
CMYK
79, 10, 0, 59
LAB
36, -20, -12
LCH
36, 23, 212
OKLCH
0.45, 0.07, 209
XYZ
7, 9, 15
LUV
36, -25, -14
HWB
187, 9%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.