Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1663B3
RGB
22, 99, 179
HSL
211, 78%, 39%
HSB
211, 88%, 70%
CMYK
88, 45, 0, 30
LAB
41, 1, -50
LCH
41, 50, 271
OKLCH
0.50, 0.15, 254
XYZ
13, 12, 44
LUV
41, -22, -71
HWB
211, 9%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.