Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
1663E7
RGB
22, 99, 231
HSL
218, 83%, 50%
HSB
218, 90%, 91%
CMYK
90, 57, 0, 9
LAB
44, 19, -74
LCH
44, 77, 284
OKLCH
0.54, 0.21, 261
XYZ
19, 15, 77
LUV
44, -21, -107
HWB
218, 9%, 9%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.