Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1664A2
RGB
22, 100, 162
HSL
207, 76%, 36%
HSB
207, 86%, 64%
CMYK
86, 38, 0, 36
LAB
40, -5, -41
LCH
40, 41, 263
OKLCH
0.49, 0.12, 248
XYZ
11, 12, 36
LUV
40, -23, -57
HWB
207, 9%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.