Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1664D8
RGB
22, 100, 216
HSL
216, 82%, 47%
HSB
216, 90%, 85%
CMYK
90, 54, 0, 15
LAB
43, 13, -67
LCH
43, 68, 281
OKLCH
0.53, 0.19, 259
XYZ
17, 14, 67
LUV
43, -21, -97
HWB
216, 9%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.