Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1665AE
RGB
22, 101, 174
HSL
209, 78%, 38%
HSB
209, 87%, 68%
CMYK
87, 42, 0, 32
LAB
41, -2, -46
LCH
41, 46, 268
OKLCH
0.50, 0.14, 252
XYZ
13, 13, 42
LUV
41, -23, -66
HWB
209, 9%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.