Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
166CC0
RGB
22, 108, 192
HSL
210, 79%, 42%
HSB
210, 89%, 75%
CMYK
89, 44, 0, 25
LAB
44, 0, -52
LCH
44, 52, 270
OKLCH
0.53, 0.15, 253
XYZ
15, 15, 52
LUV
44, -25, -75
HWB
210, 9%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.