Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1671D2
RGB
22, 113, 210
HSL
211, 81%, 45%
HSB
211, 90%, 82%
CMYK
90, 46, 0, 18
LAB
47, 3, -58
LCH
47, 58, 273
OKLCH
0.55, 0.17, 255
XYZ
18, 17, 63
LUV
47, -25, -86
HWB
211, 9%, 18%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.