Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
167BD3
RGB
22, 123, 211
HSL
208, 81%, 46%
HSB
208, 90%, 83%
CMYK
90, 42, 0, 17
LAB
50, -2, -54
LCH
50, 54, 268
OKLCH
0.58, 0.16, 251
XYZ
19, 19, 64
LUV
50, -28, -80
HWB
208, 9%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.