Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
167CE8
RGB
22, 124, 232
HSL
211, 83%, 50%
HSB
211, 91%, 91%
CMYK
91, 47, 0, 9
LAB
51, 4, -63
LCH
51, 64, 274
OKLCH
0.59, 0.18, 255
XYZ
22, 20, 79
LUV
51, -28, -96
HWB
211, 9%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.