Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1681BB
RGB
22, 129, 187
HSL
201, 79%, 41%
HSB
201, 88%, 73%
CMYK
88, 31, 0, 27
LAB
51, -13, -39
LCH
51, 41, 252
OKLCH
0.58, 0.13, 240
XYZ
17, 19, 50
LUV
51, -32, -57
HWB
201, 9%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.