Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1684DD
RGB
22, 132, 221
HSL
207, 82%, 48%
HSB
207, 90%, 87%
CMYK
90, 40, 0, 13
LAB
53, -4, -54
LCH
53, 55, 266
OKLCH
0.60, 0.16, 250
XYZ
22, 22, 71
LUV
53, -31, -82
HWB
207, 9%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.