Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
168BF8
RGB
22, 139, 248
HSL
209, 94%, 53%
HSB
209, 91%, 97%
CMYK
91, 44, 0, 3
LAB
56, 1, -64
LCH
56, 64, 271
OKLCH
0.64, 0.19, 253
XYZ
27, 25, 92
LUV
56, -32, -99
HWB
209, 9%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.