Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1691FB
RGB
22, 145, 251
HSL
208, 97%, 54%
HSB
208, 91%, 98%
CMYK
91, 42, 0, 2
LAB
58, -1, -63
LCH
58, 63, 269
OKLCH
0.65, 0.19, 252
XYZ
28, 27, 95
LUV
58, -33, -97
HWB
208, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.